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Following Up: Treat Someone to a Cup of Coffee
Following up: Treat Someone to a Cup of Coffee Part of your following up strategy should have regular check-ins with your priority contacts. A great way of following up with them is to…
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Have a Content Marketing Strategy
Content Marketing is a strategy that can be used to boost your visibility. You should create and distribute (via social media and otherwise) your content which should be designed to attract your customers…
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Be Consistently Visible
An important part of your visibility strategy, in particular your digital marketing strategy is that your should be Consistently Visible. This means BOTH that you should be consistent visually and “on brand” but…
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Quick Tip: Inspire People to Think Bigger!
Inspire People to Think Bigger Mentoring doesn’t always have to be a formal activity. It doesn’t even have to be spot mentoring. A simple conversation can inspire others. Being yourself can inspire others.…
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Are you ready for Social Media?
Hopefully, you are already using social media. You might be using it well, you might be using it sporadically, you might have signed up for social media accounts but never used them. Whatever…
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Are my social media posts driving traffic to my website?
Today, think about the answer to this question. More importantly, do you know the answer to this question? If you do not know the answer to this question then you are clearly not…
- Blogging, Marketing Toolkit, Social Media / Online Profile, Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise, Strategy: Writing, Visibility Strategy, Visual Strategy & Branding
How to: increase your brand awareness using social media
Brand awareness is crucial and social media is a great place to increase your brand awareness and should form a large part of your visibility strategy. As well as content creation and distribution…
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Use Social Media to Engage.
The future of social media is and will continue to be engagement. Last year we wrote about (and heard a lot about) the decline of organic reach on social media. Individuals and Businesses…
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New Printable: Consultation Tracker
New Printable: Track your Consultation Responses If you are reading and commenting on consultation papers as part of your thought-leadership strategy you can use our Consultation Tracker to help keep on top of…
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Set Goals for your Social Media
If you are using social media as part of your visibility strategy then it is important to have digital goals and KPIs (not just physical ones). A goal is your outcome. Your strategy…
