Are my social media posts driving traffic to my website?

Today, think about the answer to this question. More importantly, do you know the answer to this question? If you do not know the answer to this question then you are clearly not paying attention to your analytics. There are three simple and easy ways to track your analytics.

• google analytics
• social media analytics
• trackable URLs.

Google Analytics

Google Analytics allows you to see where your visitors come from and if they engage with your content. You can also set up goals that match your business goals.

Further Reading:

• How to Track Social Media Traffic Using Google Analytics
• How to Use Google Analytics for Social Media: a beginners guide

Social Media Analytics

Most social media platforms provide native analytics, many third-party management tools make tracking and reporting these metric easier, therefore you may want to use these to track your traffic as well.

Further Reading:

• Measuring for Social Media Success

Trackable URLs

Finally, you might want to use trackable URLs. Using trackable URLs for your social links helps you measure your social media efforts including referral traffic.

You can use Google Analytics Campaign URL builder (or another equivalent trackable URL service to create trackable URLs which you can then post. Alternatively, some third-party management tools include an equivalent service.

Further Reading:

• How to Track Social Media Traffic Using Google Analytics
• Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters
• Create and analyze tracking URLs (hubspot)
• How to Use UTM Parameters to Track Social Media Success (hootsuite)

Need help setting your social media campaign goals and planning your social media content? Why not grab a copy of our Social Media Planner.