Be Consistently Visible

An important part of your visibility strategy, in particular your digital marketing strategy is that your should be Consistently Visible. This means BOTH that you should be consistent visually and “on brand” but also that you should be producing content in a consistent manner.

Your social media presence should be consistent (and follow your brand guidelines and your consistency plan).

Brand Guidelines

Brand Guidelines are a set of standards that define your Company’s Brand. The guidelines should reference your values, tone, logo usage, colours, visuals, word usage, point of view, and anything else you can think of that contributes to your brand, your values and your voice.

This should be consistent across all your outputs including social media, your website, your blog and any other marketing activities.

Further Reading: Invest in Brand Guidelines for Consistent Execution

Create a Consistency Plan

Once you have a set of Brand Guidelines – you also need to consider a couple of other things to create your Consistency Plan.

Answer the following questions:

• Who do you need to be Visible to? This will influence where you post and share content and where you focus your marketing activities.
• What needs to be Visible? This will influence what you share and post and forms part of your content plan.
• Where do you need to be Visible? Make the decision about which social media platforms you will use to boost your visibility.
• When do you need to be Visible? Consider when you need to post content and how much time you can dedicate to social media activity. How often are you going to post.
• Why do you need to be Visible? This can help refocus your purpose and your goals.
• How are you going to be Visible? This will form part of your content plan.

Once you have answered the above questions you will be able to move forward with designing your own personalised consistency plan incorporating your content plan.

Need help setting your social media campaign goals and planning your social media content? Why not grab a copy of our Social Media Planner.