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How to make yourself an ROI Marketer – An Introduction to Attribution [Oi Conference 2018]
How to make yourself an ROI Marketer – An Introduction to Attribution Sam Roberts, Senior Strategy Consultant, Liberty Marketing What is attribution? Assign value to each touchpoint in a customers purchasing/conversion journey. Why…
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V is for… Voice
V is for Voice Being authentic and having a consistent voice is important on social media. Your personal social media should reflect you and your personality. Your corporate social media accounts should reflect…
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U is for… URLs
U is for URLs – Personalised URLs and Trackable URLs Make your URLs personal For those of you who are just getting started with using social media for networking – it is important…
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T is for… Twitter Lists
T is for… Twitter lists Twitter lists can be used in many different ways and can make using Twitter more targeted (and generally easier to use) particularly within the native website or in…
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S is for… Search Tools
S is for… Search tools and Social Monitoring All social media platforms have basic search tools. However, in some cases to search and manage your content and conversations it is necessary to look…
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R is for… Retweeting
R is for… Retweeting Over the years that I have been using the “retweet” has changed dramatically. However, the “retweet with comment” option is probably the best thing that could happen for networking…
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Q is for… Questions
Q is for… Questions Ask questions. Asking questions (and answering other people’s questions) is a great way to network and engage on social media. Asking questions is an easy and effective way to…
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P is for… Pictures
P is for… Pictures Where you can you want to be thinking about using pictures and other visual content in your social media (particularly if you are networking on Instagram or Pinterest which…
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How can Business Leaders build their personal brand online – and why should they bother? [Oi Conference 2018]
How can Business Leaders build their personal brand online – and why should they bother? Ben Hollom, Managing Director at M2 Bespoke All business leaders, whatever the size of their business, should have…
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O is for… Optimising your Profile
O is for… Optimising your Profile Each of your social media profiles should be consistent and more importantly should be optimised. For many platforms having a full optimised profiles means: completing every section…
