O is for… One liner or Essay?

On Instagram, your caption is just as important as your image. So put some thought into what you are saying.

A great Instagram caption will show off some of your personality and that of your brand. Try and think of something that inspires your followers.

It might be A mini “blog post” giving a snapshot of your day, it might be a simple one-liner. Whatever suits the moment!

It is important to remember that captions are cut off in users feed after a couple of lines of text, so if you have an important message to get across or you need to encourage your followers to read more – put the important or interesting thing in your first line. This will mean that people want read more and hit the see more button to read the rest. Think of the first line of your caption as the subject line or clickbait.

Remember if you keep it too brief you won’t get much engagement (as people won’t really be able to engage). However, unless you have something really important to say don’t write a huge essay as people get bored and scroll on by.

Most Instagram users tend to stick to 5-10 lines to enable and encourage engagement with their content.