A to Z Challenge: O is for… Online

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Be active online

Be online. We have already talked about a number of related topics. HOwever, we wanted the emphasise the importance of having a full online presence and keeping it regularly updated and active.

Whatever means you are choosing to demonstrate your thought-leadership and expertise – your online presence should be in there somewhere. Crucially, this should mean having a visible and regularly updated online presence. Not simply having an unused social media account or a dead and/or out of date website.

Put some love and care into maintaining your online presence and make some time for it.