A to Z Challenge: W is for… Webinars

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Hold a Webinar

Continuing with video – running webinars and video and online training can be another way to establish youself as a thought-leader. A webinar is simply a seminar done over the web (instead of in person). It can be a great alternative to running a training session or seminar in person.

Webinars usually consist of a presentation followed by a Q&A session. Webinars can be a great way to showcase products as well as your expertise. However, the key hook that you need is that you want to be able to solve a problem for your audience and potential clients.

Ideally, when creating a webinar, you will focus on a single topic of immediate relevance to your audience that is within your expertise.