Quick and Easy Things to do to Improve your SEO

What is SEO?

SEO is short for Search Engine Optimisation. When people are talking about improving their SEO. They are really talking about improving the organic ranking of their website with leading search engines. Simply put – Google.

Google looks at every single piece of content (not the website) this will include the text, the video, the images, the code etc. they are lots of things (good and bad) that will potentially affect your google ranking.

Quick and Easy Things…

Some are complex but here are some things quick and easy things that you can do to help improve your SEO:

• Have high-quality long-form content (300 words+).
• Update your content regularly.
• use sensible permalinks/URLs which include keywords.
• If you are using duplicate content use a 301 redirect to link to the original source (and also use this if you are redirecting content generally to maintain your SEO).
• Use Siteliner – this tool will help you find your duplicate content.
• Your boilerplate content can still be seen by Google as duplicate content, so make sure you change it up occasionally.
• Reduce the size of your images/photographs to improve the speed of your website.
• Make sure your website is mobile friendly and responsive.
• Keep your plugins updated.
• Only use the plugins you need delete the extra ones.
• Delete Hello Dolly.
• Use a recognisable structure for your website.
• use an SEO crawler like Screaming Frog to find ridiculous URLs, duplicate or missing pages, tags, and metadata.
• update your metadata description for your website pages.
• tag your images.
• mark up your content with Schema
• check your load speed
• generate high-quality backlinks.
• find out who links to your website (and competitors) and develop a strategy to acquire more trustworthy backlinks.
• link your pages internally.
• don’t link offsite too much.
• add an SSL Certificate.

Add any more suggestions in the comments 🙂