A to Z Challenge: C is for… Commentary

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Provide Commentary

As a thought-leader in your industry (or an aspiring thought-leader) you shouldn’t be afraid of providing commentary on things relating to your areas of expertise.

• This might be sharing your thoughts and comments through your writing, such as writing articles, blogs and other opinion pieces.

• It might be by writing your take or opinion in response to something someone else has published and providing your own personal view on it based on your experience.

• Alternatively, it might be providing shorter but thought out commentary thought online comments, forums and social media.