A to Z Challenge: N is for… Newsletters

The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the 2020 A to Z Challenge we decided to focus on one of these aspects – writing! As the world continues to go into lock-down due to Covid-19, it is the perfect time to work on raising your visibility through your writing as you can do it from the comfort of your home.

N is for… Newsletters

The average persona checks their email 15 times a day. This makes emails a great way of keeping in touch with your customers (with their permission). Email marketing usually takes the form of writing a newsletter to send to your customers. It should be simple and relevant. Your emails should be filled with content that they want to receive in their inbox (mainly because it is well-written, high-quality content (and offers) that they would not want to miss out on).

Due to the sheer volume of email traffic received by your audience, it is important to plan your newsletters.

Think about what your customers want to read about. Plan and write your content based on what your customers read and want to read.

Do you use newsletters as part of your marketing strategy? Share in the comments.

Further Reading:

• A to Z Challenge: C is for… Content Strategy
• Digital Marketing Strategy: Email Marketing
• Quick Tips for Writing Newsletters