A to Z Challenge,  Strategy: Writing,  Thought Leadership

A to Z Challenge: K is for… Knowledge

The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the 2020 A to Z Challenge we decided to focus on one of these aspects – writing! As the world continues to go into lock-down due to Covid-19, it is the perfect time to work on raising your visibility through your writing as you can do it from the comfort of your home.

K is for… Knowledge

It is easy to write about what you know (and it is also a great way to share your expertise). Writing is one medium by which you might do this. You can share knowledge and resources on social media, through written articles and on your blog or website.

Examples might include:

  • Sharing top tips.
  • Sharing industry news and insights.
  • Sharing examples and real-life stories/situations.
  • Answering industry-related questions.
  • Educating people in your area of expertise.
  • Doing Interviews.
  • Sharing valuable links to information and resources.

What type of knowledge do you share through your writing? Share in the comments.

Further Reading:

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