Use Engaging Captions to Boost your Networking on Instagram

Do you want to improve your networking and engagement on Instagram.

Writing engaging captions and strong calls to action can help you communicate the message that you want to get across to your audience.

Start with why you are networking on Instagram? What are your goals?

Instagram is a visual platform. Therefore it is not one that you might associate with networking or conversations. However, it can be a great place to network if your target audience hangs out there.

While images are important as they attract the attention in the first place a strong caption can make a huge amount of difference to your conversations and engagement on Instagram.

What is an Instagram Caption?

When we are talking about an Instagram Caption we mean the text under the photograph on Instagram. There is no right or wrong length for the caption and you will see on Instagram that captions vary considerably from a couple of words to longer-form content such a micro blog posts (which are capped at the Instagram cap of 2,200 characters).

Write with a style that suits you.

However, it is important to note that when scrolling through the feed your audience will only see the first two lines and need to click through to see the full content / caption.

What message do you want to get across?

Go back to your purpose. Why are you on Instagram. What message do you want to get across? What is the purpose of your photograph? Your Caption?

Explain. Give context. Give your audience something to engage with.

As mentioned above, the caption will also only show the first couple of lines, therefore it is important to have an eye-catching first sentence to encourage your audience to read more.

Use questions, bold statements, emojis and interesting writing to attract their attention.

You might also want to include in your caption a call to action. A call to action can guide your audience by telling them what you want them to do next. A strong call to action can also help you to build your network and increase your engagement.

Use your own (authentic) voice when writing your caption

While you may be tempted to copy other people and what they are doing. It is important that your captions allow your own personality and voice to come through. Your “voice” should reflect you (or your brand) as well sd be appealing to your target audience. If you haven’t already worked it out while working out your Instagram Goals – identify who your target audience is.

The more you are aligned with yourself and your target audience, the more likely you will get engagement from your Instagram network.

While the process of writing an engaging caption can add time to the creation of your instagram post – it can be worth the effort. A well written and engaging caption is appealing to your audience and also valuable to you when it comes to building your network in the form of building relationships, engagement, and conversions on Instagram.