U is for… USP

Identify as part of your Strategy (more on this later) what your USP is. That is your unique selling point.

• What is your USP generally and what is your USP on social media (and in particular on Instagram)?
• What is the point of your Instagram account and why are you purring effort into networking on Instagram?
• What are you trying to put across?
• What are you offering that is different?
• What are you taking photographs of?
• What is you style/brand and how is it different?