Social Media Video Specs: Twitter

Twitter Landscape & Portrait Videos

Twitter provides two formats of “in-feed” video content: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or Vimeo links.

Video Guidelines

• Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate).
• Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate).
• Minimum dimensions for both is 32 x 32.
• Maximum dimensions for both is 1280 x 1024.
• Aspect ratios are between 1:2.39 to 2.39:1.
• Max file size is 512MB.
• Recommended video formats are .MP4 for web and .MOV for mobile.
• Video length max is 140 seconds.
• Video max frames 40fps.
• Maximum character count: 280 characters.

Twitter Videos Paid Ad Specs are the same as the organic videos.

Further Resources:

• Tools & Resources
• A to Z Challenge: V is for… Video