Remote Networking Tips #26: Take advantage of Social Livestreams

Whatever your social media platform of choice it is likely that it will have a live video feature. Livestreams are known for driving engagement and are being used as a key marketing tool as well as a virtual networking tool.

Social livestream platforms include:

• Instagram Live
• Facebook Live
• LinkedIn Live
• TikTok
• Twitter Live
• YouTube Livestream

Most livestreams show comments and attendees in real-time. And some, like Instagram, make it possible for you to go live with another person which is a good option for a Q&A or co-presentation.

Livestreams can be used in a variety of ways and can easily be used for Q&A sessions, interviews, co-presentations, how-tos and tutorials. The only thing to remember is that Livestreams can be seen as more informal, so you should only use them in an informal setting to when your target audience is on social media. You should stick to more professional video conferencing for your professional networking activities.

Further Reading:

• V is for… Video
• Host a Q&A or “Ask me Anything” Session on Twitter
• Host a Q&A or “Ask me Anything” Session on Instagram