Goals: Make your Goals Digital

If you are using social media as part of your visibility strategy then it is important to have digital goals and KPIs (not just physical ones).  Plan out your social media by having set goals. Plan out what you want to achieve and how you will achieve it.

A goal is your outcome. Your strategy is how you will get there.

Here is an example:

I want to increase my visibility on social media. I have worked out that my audience is mainly on twitter so this is the social media platform that I have chosen to focus my efforts on. To increase my visibility I need to increase my followers and increase the number of engaged followers. I will also have a strategy for targeting particular people (including influencers, IRL contacts, and thought-leaders).

As well as increasing my visibility and my followers it is also important that I drive more traffic to my website. Therefore it is important that my digital goals cover off all of these points and are SMART.

If you haven’t already written your goals – write them out. If you already have goals that you are working towards you might be interested in checking out our re-evaluate toolkit.