A to Z Challenge: E is for… Expertise
We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.
Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.
Simply put: it is being an Authority.
During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.
Showcase your Expertise
A large part of thought-leadership is demonstrating your expertise in all that you do. However, is it important that this is done in an accessible way and that you avoid technical industry jargon but instead make it relevant and easy to understand to your customer/client in a way that is also easy for you too.
Part of putting together your visibility strategy (and your thought leadership plan) is identifying:
- what you want to be known for;
- what expertise you have that demonstrates this and how to build on it;
and how to can showcase this expertise in a way that plays to your strengths (e.g. writing, speaking, networking).
Once you have answered the above questions you will be able to outline a plan for showcasing your expertise and establishing yourself as a thought-leader.
