A to Z Challenge,  Content and Storytelling,  Strategy: Writing

A to Z Challenge: C is for… Content Strategy

3rd April 2020 / 14 Comments

The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the 2020 A to Z Challenge we decided to focus on one of these aspects – writing! As the world continues to go into lock-down due to Covid-19, it is the perfect time to work on raising your visibility through your writing as you can do it from the comfort of your home.

C is for… Content Strategy

It is important to have a content strategy for all your content including your written content. This strategy should also cover all outlets and platforms including your website, your blog, each of your social media platforms, third-party websites and blogs, newsletters etc.

There is no time like the present to launch or revisit your content marketing plan/strategy. Think about what you can write about and when. Think about what you can do to stand out and to meet your current visibility strategy goals.

How do you plan out your content? Share in the comments.

Further Reading:

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