Social Media Strategy: A quick overview of SM Platforms
Twitter is good for quick-fire conversations and as a PR tool.
- create a professional looking profile with a profile picture, header and @name.
- get noticed and join in conversations by tagging others and using relevant hashtags.
- ask questions and run polls.
- retweet and engage with content your customers would like.
- use pinned tweets to display important messages / offers etc.
Helps customers find you and see what your business is about.
- link it to your main website
- add opening hours and contact details
- change the call to action button
- use GIFs and vide content to generate interest and shares.
A place to share photos and videos of anything.
- Use your photographs to tell a story and get people interested.
- go easy on the hashtags
- follow influencers, brands or people you find interesting.
Great for recruitment, building a professional network or connecting with peers.
- Create a professional or company page and add a profile
- Encourage your Employees to become brand advocates
- make your company page search engine friendly.
- generate interest by creating special showcase pages
- share product news and thought-leadership content
Include in your social media strategy how you are going to use each social media platform and the tone of voice you will use.
