Social Media Planner: Quarterly Refresh

It is important to ensure that your social media profile, content and brand are kept up to date. While we are not expecting you to be changing your brand on a regular basis, it is important that your content and links are kept up to date (or evergreen). There is nothing worse than a completely outdated profile or images or broken links.

You should at minimum do a quarterly review and refresh of each of your social media profiles.

Our profiles checklists include reference to a quarterly review/refresh.

This should include re-checking the changeable items on the profile to do and checklists including for LinkedIn by way of example:

• Profile Picture
• Headline
• Background Image
• Summary
• Links.

Our social media planner includes checklists and quarterly refreshes for your social media channels and if you have the full version you wil have space for multiple accounts and your website as well.

Need help setting your social media campaign goals and planning your social media content? Why not grab a copy of our Social Media Planner.