A to Z Challenge,  Content and Storytelling,  Strategy: Writing

A to Z Challenge: X is for… eXample

The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the 2020 A to Z Challenge we decided to focus on one of these aspects – writing! As the world continues to go into lock-down due to Covid-19, it is the perfect time to work on raising your visibility through your writing as you can do it from the comfort of your home.

X is for… eXample

Give examples. When writing giving examples can help people understand you and your products and services. Showcase what you do, how you help people, your USP etc through your content.

One reason people buy your products and services is because they know other people have used them and liked them but you can also use reviews and testimonials to tell stories and give real-life examples.

If someone leaves you a review or testimonial why not ask them to provide more feedback, an interview or ask if you can turn their review into a story.

Further Reading:

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