As part of your networking strategy you should think about what you want to achieve from Networking and write a list of goals and objectives to help you have a more targeted (and purposeful) approach to your Networking.
Reaping rewards from networking takes time so it is important to not get disheartened. If you have Goals and Objectives these should enable you to understand how successful your networking and adjust your networking strategy if necessary.
Action point: Think about what you want to achieve from your networking? Ask yourself – Why are you networking?
You might want to network to…
- Meet people;
- Make opportunities;
- Gain contacts directly with potential clients or with people who might be able to refer clients to you;
- Meet and build relationships with people who share a similar client base;
- Get advice or ideas from others;
- Be part of a supportive network of like-minded individuals;
- Build a network of reputable suppliers;
- Develop confidence in presenting yourself and your business;
- Find out more about career options or get a job or find potential employees;
- Improve your skills e.g. communication sills
- Develop your current career;
Action Point: Pick one or two goals and then choose a number of objectives. It is likely that these will be linked and should all form part of a strategy that works well together, Spread yourself too thin and you won’t achieve your goals.
FAQ: What is the difference between a goal and an objective?
“Both terms imply the target that one’s efforts is desired to accomplish. Goals are generically for an achievement or accomplishment for which certain efforts are put. Objectives are specific targets within the general goal. Objectives are time-related to achieve a certain task.”